This wardrobe hasn’t changed a bit. The only difference is the price is lower. We simply decided to lower the price on PAX wardrobe, by making less money on each wardrobe we sell. Not a millimetre has been changed. Just the price.
How is that possible?
Well, if we earn less per wardrobe, we can sell the same wardrobe at a lower price. That way, many more people can buy a wardrobe, and still have money over for other things in life. And because we know that most people need a good wardrobe for their clothes and that the people who have bought the same wardrobe in the past are pretty pleased, we hope and believe that more people will buy it now, when we have lowered the price. That increases the number of wardrobes we sell. The more we sell, the lower the price we can have and you can buy a wardrobe with exactly the same quality as it had before the price reduction.
Good furniture, at good prices – that’s exactly what we mean when we say that we want to create a better everyday life for more people.