We’ve set out to create lasting change in cotton productionCotton is one of the most important raw materials for IKEA. However, cotton production comes at a high cost to people and the environment.
We have a responsibility to work towards better growing methods. That’s why we work closely with WWF and local organisations in India and Pakistan and why we spearheaded the Better Cotton Initiative. We’ve helped farmers reduce their use of water by an average of 50%, while increasing their profit margins. So far, there are 80,000 farmers on board.
We also want to create real and lasting changes for children in the communities where cotton is grown. We work in close cooperation with Save the Children and UNICEF to give at least 10 million children better access to quality schooling."