Vacuum, shake and rotate the rug regularly. Dry spots; remove immediately by scraping carefully towards the middle of the spot. Wet spots; do not rub. Absorb with paper towels, damp with cloth and mild detergent. Professional carpet cleaning when needed. Always use the standard floorhead, never the rotating brush, when vaccum cleaning the rug.
The cowhide is naturally durable and will last for many years. http://www.ikea.com/kw/en/images/products/kornum-cow-hide-assorted-colours__0130223_PE284498_S4.JPGKORNUM Cow hide, assorted colourshttp://www.ikea.com/kw/en/catalog/products/30214995/302.149.95KD 99