WHERE IT ALL STARTS
The playful home
Play is an important part of life—for kids and grown-ups alike. When we play, we stimulate creativity, banish worry, embrace our dreams, and create happy memories. But how have perceptions of play evolved over time? And how do families play today? The Play Report 2015 surveyed 30,000 parents and kids worldwide and discovered that no matter how old we are, our ‘inner child’ craves the comfort and freedom of play:
- 47% of children want more playtime with their parent
- 71% of parents think the home should be a place for fun and play
90% of parents believe play is essential to wellbeing and happiness
TAKING STRESS OUT OF TAKE OFF
Image: KNAPPER is a standing mirror with hooks and a bar for hanging clothes behind it, and one example of how we turn insights into solutions.
IKEA Life at Home Report 2016
What makes a home?
The IKEA Life at Home report explores the life at home of people all over the world. The aim of the report is to increase awareness of and spark conversation about what better everyday living actually means. This time we dig into what really makes a home for people. The report shows that among many factors, people primarily define their homes as where they have their most important relationships. People who are satisfied with their relationships at home are also happier with their living situation and feel better overall.
38% consider the neighbourhood in which they live a part of their home.
HELPING PEOPLE LIKE JO FIND WHAT THEY NEED
Our research shows that people use only 20% of the clothes in their wardrobe, often because they can’t find everything they need. Insights like these inspired us to develop the KOMPLEMENT range of wardrobe organisers, making Jo’s life easier after a wardrobe makeover by IKEA FAMILY live magazine!
“We get dressed with a lot more ease and less panic now... we love it!”
3 LIFE AT HOME FOCUS AREAS
Living with children
We understand that raising kids can sometimes feel like a juggling act. At IKEA, we love giving families a boost in any small way we can.
By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that save both space and money.
Rising living standards means more things. By making storage functional, fun and affordable, we make it easier to enjoy a tidy home.