LET’S PLAY FOR CHANGE
Play is a right of every child under the UN conventions on the Rights of the Child. The new IKEA Good Cause campaign, Let’s Play for Change, focuses on children’s right to play and develop.
For every children’s book and toy sold during the campaign period (Nov 20th to Dec 24th 2016), the IKEA Foundation will donate € 1 to projects supporting children’s development, learning, equal participation, sports and play.
Play is a basic need
Many people are not aware that play is a basic need, and that every child has a right to it under the UN conventions on the Rights of the Child. The IKEA Foundation has partnered with some of the most prominent NGOs on this topic: Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF, and War Child. The partner programmes funded by the campaign will focus on creating safe spaces for vulnerable children to play and develop.