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IKEA LAUNCHES FIRST EVER FLAT-PACK LAWNMOWER
01-04-2013 01:09
 | 
[National]  Happy April Fool’s Day! Sorry we fooled you with our GRÄSSAX lawnmower; it was an April Fool’s joke! Unfortunately it won’t really go on sale at IKEA, however, we do have a wide outdoor range that is fun, colourful and affordable to help you transform your garden.
Helping people to make more of their gardens this summer, the new innovative GRÄSSAX lawnmower offers green-fingered gardeners a compact, lightweight and foldable alternative to the standard, more heavyweight lawnmowers that are currently available on the market.

Designed for small outdoor living spaces, the flat-pack GRÄSSAX lawnmower can be constructed and packed away in 12 simple stages and stored neatly in the smallest of spaces in-between use. Powered using a rechargeable battery, the GRÄSSAX lawnmower is not only good for the planet but offers freedom from the limits of cables and extension leads.

IKEA designer, Ingrid Lindengreen comments, “We understand that the home is where we have the most fun with the people we love - this definition should stretch outside too. When we were designing GRÄSSAX we were conscious that people live with little or shrinking garden space. That’s why, GRÄSSAX is designed to be stored easily in a small space, it is easy to assemble, environmentally friendly and affordable!”

Sporting IKEA’s signature blue and yellow hues, the flat-pack GRÄSSAX lawnmower will be available to purchase for £39 from all IKEA UK & Ireland stores and online at www.ikea.co.uk from mid May.

For more information on the new flat-pack GRÄSSAX lawnmower, visit www.facebook.com/IKEAUK

See our great outdoor garden range here


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For more information, contact the IKEA team at Cake on IKEAteam@cakegroup.com or 020 7307 3100

About IKEA

• IKEA is the world’s leading home furnishing retailer with a grand total of 298 IKEA stores in 26 countries/territories that are visited by 690 million people every year.

• IKEA UK has 18 stores and IKEA Ireland has 1 store. IKEA had 41.3 million visitors in the UK stores, an average of 2.29 million per store, in the year to 31 August 2012. The first IKEA store in the UK was opened in Warrington in 1987.

• The IKEA Group has 139,000 co-workers in 41 different countries over four continents. There are 7,200 employees currently working at IKEA UK and Ireland organisation. Sales for the IKEA Group for the financial year 2012 increased by 9.5 per cent to a total of 27 billion Euros compared to 2011. More information can be read in ‘Welcome Inside’, available here.

• The 2013 IKEA Catalogue was printed in The IKEA Catalogue was printed in 212 million copies, 29 languages and 62 editions. There were 1 billion visits to the IKEA website during FY12, up 21.8% vs. 2011.

• IKEA has a range of 9,500 different home furnishing products. The company was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.

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