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The price of this item includes a contribution to a Product recycling fund to ensure that waste electrical and electronic equipment is collected and recycled in a responsible manner.

FABLER BJÖRN
Soft toy, beige

Rp 19.900
This price includes VAT
Article Number : 
702.155.30
Cabinet number:: 
This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?
Size
21 cm
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Product Information
 
-This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today?
-Distinct contrasts and soft material stimulate the baby's senses.
-Distinct contrasts help to develop a child's vision.
-All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety.
Good to know
Recommended for ages from 0 year.
Care instructions
Machine wash, max 40°C, mild process.
Do not bleach.
Do not tumble dry.
Do not iron.
Do not dryclean.
Product dimensions
Length: 21 cm

Designer:
Silke Leffler
product description & measurements
Fabric: 100% polyester
Filling: Polyester fibres
PEOPLE & PLANET
Product is possible to recycle or use for energy recovery, if available in your community.
More

The story of a broken eye and what it taught us

In the spring of 1997, Carina Ingelsten is at IKEA in the Finnish capital Helsinki. It's a Saturday and full of customers in the store. Carina is a textile technologist at Children's IKEA and is running a course for a group of co-workers. The topic is safety. ”I lifted up a teddy bear and pulled on the legs and arms to show how well they are sewn in place. When I pulled on the plastic eye, something happened that shouldn't – the eye came off”, says Carina twenty years later. The event was a major setback for Children's IKEA, but it was a setback that would lead to something really good.

Carina Ingelsten still remembers that day clearly. All soft toys were immediately removed from the store while she was trying to call her colleagues in Sweden. ”It was a Saturday, so it wasn't that easy to get a hold of people, but in the end Jörgen Svensson, my manager at Children's IKEA, answered and we succeeded in stopping global sales of our soft toys”.

Major consequences

Carina had just been involved in the creation of Children's IKEA department, where the needs of children and safety had been the main focus from the very beginning. The fact that the plastic eye came off the teddy bear – despite all risk analyses and safety checks – was very serious. Fortunately, no child had an eye stuck in their throat, but Jörgen Svensson remembers the major consequences of this event: ”We recalled all soft toys for a full refund, and at the supplier in India production came to a standstill”. In hindsight, Jörgen still sees that it led to something really good. ”Thanks to what happened, we learned to systematise safety work even more. We established clearer procedures and areas of responsibility”. At the factory in New Delhi, the sound of sewing machines was heard again. ”We still felt a major responsibility for all who worked there, so it was natural to continue the collaboration”, says Jörgen. ”The first new product we made was the red heart-shaped FAMNIG pillow which is still in the range”.

More personal expression

The incident also led to other important actions and the decision to not use any plastic eyes at all. At the time, it was not the norm for the toy industry, but in time, a large number of industry players followed suit. Embroidered eyes were not only safer, they also proved to give more character and personality to the toys. Designer Annie Huldén agrees. ”The eyes are very important for a soft toy and plastic eyes easily seem too symmetrical and stale, while embroidered eyes are easier to vary in terms of the design, the size of pupils and the eyelashes. For JÄTTESTOR elephant for example, I made almond shaped eyes with extra large irises and an eyelid line above it. All this makes for a kind and a slightly sad expression. It's as if it needs a hug”, says Annie, who has created many soft toys over the years. Soft toys at Children's IKEA are loved by children throughout the world. Whether it's an elephant, a frog or any animal for that matter, it's a loved friend to play with and find comfort with - and which parents can always feel secure about.

More Soft toys
This teddy bear has a big heart and is good at hugging, comforting and listening – but is also ready for play and mischief when you are. What are you going to do today? Distinct contrasts and soft material stimulate the baby's senses. Distinct contrasts help to develop a child's vision. All soft toys are good at hugging, comforting and listening and are fond of play and mischief. In addition, they are reliable and tested for safety. http://www.ikea.com/id/en/images/products/fabler-bjorn-soft-toy-beige__0130196_PE284460_S4.JPG FABLER BJÖRN Soft toy, beige 702.155.30 IKEA Rp 19.900