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The price of this item includes a contribution to a Product recycling fund to ensure that waste electrical and electronic equipment is collected and recycled in a responsible manner.

BROGRUND
Towel rail, stainless steel

Rp 149.000
This price includes VAT
Article Number : 
003.285.35
Cabinet number:: 
Clean, simple and distinctive. The BROGRUND series offers a wide variety of accessories to create order out of chaos with a modern, fresh look. Details like hidden screws add to the clean design.
Size
67 cm
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Product Information
 
-No visible screws, as the fixings are concealed.
-Made from stainless steel that is durable and easy to clean.
Good to know
Different wall materials require different types of fixing devices. Use fixing devices suitable for the walls in your home, sold separately.
Care instructions
Wipe clean with a cloth dampened in a mild cleaner.
Wipe dry with a clean cloth.
Product dimensions
Length: 67 cm

This product requires assembly
Designer:
H Preutz/N Karlsson
product description & measurements
Bracket/ Strip/ Insert nut: Stainless steel
Tube: Stainless steel, Stainless steel
Back: Reinforced polyamide plastic
PEOPLE & PLANET
The material in this product may be recyclable. Please check the recycling rules in your community and if recycling facilities exist in your area.
Downloads
Only the latest version of the document is available for download. This means that there may be a difference in this version and the printed version.
Assembly instructions
003.285.35 BROGRUND Towel rail (PDF)
BROGRUND Towel rail IKEA No visible screws, as the fixings are concealed.  Made from stainless steel that is durable and easy to clean.
Behind the design
Adding a little harmony to the bathroom, one detail at a time
We've seen from our global home visits that most bathrooms are cluttered, shared and improvised. They're spaces—usually small ones—to get ready during hectic mornings and destress at night. When we started working on VOXNAN and BROGRUND bathroom accessories, our team did something a bit different and held a workshop. Together, they came up with the theme of a bathroom being 'chaos and harmony' and used it to create products that make bathroom life a bit easier for everyone.
More BROGRUND series

Making bathroom a little more heavenly, one detail at a time

We've seen from our global home visits that most bathrooms are cluttered, shared and improvised. They're spaces—usually small ones—to get ready during hectic mornings and destress at night. When we started working on VOXNAN and BROGRUND bathroom accessories, our team did something a bit different and held a workshop. Together, they came up with the theme of a bathroom being 'chaos and harmony' and used it to create products that make bathroom life a bit easier for everyone.

Adding a little harmony to the bathroom, one detail at a time

job. It’s a space to get ready during hectic mornings and to de-stress at night. In some countries, it’s a laundry room, too. No matter where people live, we’ve seen from our home visits the reality is bathrooms are cluttered, shared and improvised. So, how could we help make bathroom life a little easier? And could we help bring people closer to a calm dream bathroom without a renovation? Product developer Okan Demirci knew first-hand how frustrating a small bathroom could be—the one he had in his hometown of Istanbul was the type with no dedicated shower area. The shower hose was attached to the sink, and everything got wet, which certainly made storage a challenge! When Okan started working on new VOXNAN and BROGRUND bathroom accessories, he began where we always do with insights from our home visit reports and survey results. But of course, everyone at IKEA has a home life, too!

Working together to find a meaningful theme

This time, Okan invited several bathroom colleagues with different homes and life situations to a workshop. Some were Swedes who lived in houses in the woods. Others were from Italy and France. Some lived alone; others with a partner or children. One was Luca Battistelli, an IKEA co-worker who has worked with interior design since 1992. ”I am not a product development expert,” Luca says, “but you bring your own experience. Some things can be very specific to a person or country, but it’s easier to find things in common than things that are very different.” For an entire day, they examined people’s frustrations and dreams, including their own. Certain phrases came up again and again. Yin and yang. Hide and seek. Function and emotion. But what did these phrases mean? ”We started to see the bathroom as a place of chaos in the morning and peace in the evening,” Okan says, “because it’s both functional and a relaxing, private place.”

Designing little details that make life better

The workshop’s two designers took the theme and worked together to solve different challenges. Take the clutter that comes from not having enough space to hang big towels or lots of clothes. Our towel holders already save space with four swivelling bars, but they added bars that extend for more tidiness. What about the chaos and harmony of sharing a bathroom? VOXNAN and BROGRUND have styles and functions you can mix and match so everyone’s happy. The accessories have identical wall brackets, too, so if your style, address or needs change, you can easily swap out a rail, shelf or hook without making new holes. Then there’s the toilet mess nobody likes to think about. In the past, we had two toilet brushes: a plastic one that got thrown away and a metal one with a replaceable brush. The team designed a new replaceable brush that unscrews from the top—no troublesome touching of used brushes. ”It’s not a revolution,” Okan says. “It’s just the little details that can help people turn their bathroom chaos into harmony.”

More Towel rails & towel holders
No visible screws, as the fixings are concealed. Made from stainless steel that is durable and easy to clean. http://www.ikea.com/id/en/images/products/brogrund-towel-rail__0523583_PE643860_S4.JPG BROGRUND Towel rail, stainless steel 003.285.35 IKEA Rp 149.000