What happens when a child designs an IKEA product? How do you turn it from a drawing into reality? Come along as our ten winning drawings take the leap from imagination to IKEA stores, and into homes all over the world. We will visit the designers, the specialists and the producers. As we go, you will get a detailed look into into the many steps, the safety measures and precautions – as well as the playfulness – that are involved in the making an IKEA soft toy.