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Good cause campaigns

Let’s Play For Change campaign graphics – cubes with childish patterns in different colours

Join the play movement!

Play is a universal language that unites us all, no matter where you come from. When people play together they connect, learn, grow and have fun.

We know play is an essential component of children’s wellbeing and development. Play is learning for life. So it makes sense that we want to help find ways to play more!

We understand that play isn’t something you can just talk about. You have to experience it. We also know that a lack of safe places to play is a big inhibitor of play worldwide. That’s why during the IKEA Let’s Play For Change campaign, we’re turning IKEA stores worldwide into giant play zones and inviting everyone to come and play with us.

Read the IKEA Play Report 2017

Kids playing cricket on a dirt ground in the sunset.

Play is a basic need

Many people are not aware that play is a basic need, and that every child has a right to it under the UN conventions on the Rights of the Child. The IKEA Foundation has partnered with some of the most prominent NGOs on this topic: Handicap International, Room to Read, Save the Children, Special Olympics, UNICEF, and War Child. The partner programmes funded by the campaign will focus on creating safe spaces for vulnerable children to play and develop.

To learn more visit ikeafoundation.org

Three girls having fun skipping rope in the sunshine.

"Every child has the right to play. Stimulation through play is a critical part of a young child’s brain development and emotional wellbeing. Sadly, there are too many places around the world where devastating circumstances prevent children from simply being ‘kids’. Through the Let’s Play For Change campaign, we want to alleviate challenges to play and development in some of the world’s most vulnerable communities, while helping build a global movement around play."

Per Heggenes, CEO of IKEA Foundation

10 cute cuddly SAGOSKATT soft toys in the foreground, the winners from the previous soft toy drawing competition 2016, standing on a green textile floor with a blue background.

SAGOSKATT – it all goes to charity

SAGOSKATT is finally here! A limited-edition collection of cuddly soft toys drawn and designed by kids as part of the annual IKEA soft toy drawing competition. The soft toys are not only cute and adorable, they serve a much greater purpose. As part of our Let’s Play For Change campaign, IKEA is donating the entire turnover of SAGOSKATT globally to support children’s rights to play and develop. It really is a case of kids designing for kids.

Missed out this year? Not to worry. Join the fourth annual IKEA Soft toy drawing competition at your local store between 23.10.2017 - 02.12.2017 and your child might be the lucky winner.

This year’s collection includes a claw-less hippopotamus crocodile, a dachshund with a horn and rainbow-coloured wings, a happy-faced rainbow cloud, a lion named “Tiger”, and six other wildly creative cuddly toys.

See the cuddly SAGOSKATT soft toys

Image of Bodil Fritjofsson, Product developer at Children’s IKEA IKEA of Sweden

”The ten winning drawings are a lovely mixture of imaginary animals. Simply wonderful personal combinations of colours, shapes and expressions that spark my own imagination.”

Bodil Fritjofsson, Product developer at Children’s IKEA, IKEA of Sweden

The IWitness Global Citizens programme

This programme gives IKEA co-workers a chance to see first-hand how the money raised through IKEA good cause campaigns contributes to a better life for children in the world’s poorest communities. Co-workers visit various projects run by IKEA Foundation partners, and share their experiences on IKEA Foundations’ Global Citizens blog.

IKEA Foundation Blog