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MEALTIMES RE-MASTERED

MEALTIMES RE-MASTERED

The work of famous painters Edward Hopper, Pierre-August Renoir and Vincent van Gough has been recreated to inspire people to get round a table and share a meal together.

The photography, commissioned by furniture retailer IKEA and shot by photographer Tim Cole is a tribute to famous mealtimes from history. The collection sees Hopper's Nighthawks, Renoir's Luncheon of the Boating Party and Van Gogh's The Potato Eaters in a whole new light, as they are loving re-created as contemporary real life scenes.

The three paintings have been re-contextualised for modern times but retain their iconic composition and recognisable tones.

Peter Wright, Marketing Manager IKEA UK and Ireland said: "We wanted to celebrate every meal as a special occasion and the original paintings, despite all having different meanings and styles, all capture this perfectly. To do this, we re-imagined the paintings as photographs to help make them resonate with a modern audience.

"These pictures pay tribute to the power of the original iconic paintings which convey a sense of solidarity that comes from sharing mealtimes together."

Photographer Tim Cole commented: "It was an exciting challenge to be asked to capture the couple's quiet meal on a gloomy evening from Nighthawks, the gaiety of the summer gathering from the Boating Party, and the humble sharing of a simple supper after an honest day's work in The Potato Eaters.”

For more information on the IKEA products used in the photography visit www.IKEA.co.uk