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PARTY-TIME! IKEA LAUNCHES “THE IKEA HOUSE PARTY”

PARTY-TIME! IKEA LAUNCHES “THE IKEA HOUSE PARTY”

PARTY-TIME! IKEA LAUNCHES “THE IKEA HOUSE PARTY”

Swedish retailer IKEA is launching an immersive week-long series of evening house parties and daytime experiences (18th – 21st October) to celebrate 30 years of the brand being in the UK.

Billed as ‘The Ultimate House Party’, the central London immersive space features four floors that have been restored into era-defining barnstorming blowouts. The house will give all visitors a unique snapshot of IKEA’s impact in homes in 20th and 21st century living from the 80's to present day with a peek into the future.

Featuring enduring ‘design classics’, by day the house will take the form of a quintessential British living room from the last three decades and will even look forward to what the future holds. Visitors will enter a time warp into an immersive 'living home’ as IKEA looks back at landmark moments and our changing tastes.

By night, partygoers can step back in time and enjoy cocktails, canapes and banging music – able to celebrate life at home with music, TV and games as they party like it’s 1999 (89, 2009, 2019 and 2049). 

In the 80s experience nibble on a prawn cocktail and feast your eyes on bright floral patterns, while on the 90s floor indulge in House music, Brit pop and minimalist design. For fans of the noughties, try a Juicy Couture tracksuit on for size whilst upcycling furniture and on the top floor, revellers will get the opportunity to gaze into life at home 30 years in the future.

Completely free of charge, the nation’s party-goers can register their names on the guest list before the party kicks off, and attend the party of the decade (or three!).

In the daytime the house is open for all. No need to book as the doors to the past and future fly open from Midday – 6pm.

For more information on The IKEA House Party and to book your place on the guest list, please visit Eventbrite.
 
ADDRESS: The IKEA House Party, 19 Greek Street, London W1D 4DT
GETTING THERE: A 3-minute walk from Tottenham Court Road station and a 10 minute walk from Leicester Square, Piccadilly Circus and Oxford Circus stations
OPENING TIMES: Open daily from 12pm – 6pm and 7pm – 12am from Wednesday 18th – Saturday 21st October.
FEE: Free of charge
AGE RESTRICTIONS: 18+ (for the evening events)
PLEASE NOTE: *Due to high-levels of public demand guest list spaces are limited and we will provide email confirmation of your allocated slot https://www.eventbrite.co.uk/e/the-ikea-house-party-tickets-38429580911
 
-ENDS-
 
 

Media Enquiries:
IKEA Press Office
+44 (0)845 225 7126
Media.lounge.uk@ikea.com

Hope & Glory PR
020 3588 9700
ikeabrand@hopeandglorypr.com

 

Notes to editor:
 
About IKEA Group
Our vision is to create a better everyday life for the many people and we offer well designed, functional and affordable, high quality home furnishing, produced with care for people and the environment. The IKEA Group has 340 stores in 28 countries. In addition, there are more than 40 stores run by franchisees outside the IKEA Group. The IKEA Group had 783 million visitors during FY16 and 2.1 billion people visited IKEA.com. The full year financial report 2015-16 for The IKEA Group was published in December 2016. www.ikea.com/gb/en