Where it all starts
With what’s most important at heart
Children are the most important people in the world. That’s why we always have their perspective at heart, in all things we do. We want it to be easy to create a home that’s practical and playful, safe and imaginative – allowing for lots of together time (and for playing astronaut on one’s own).
By sharing data and insights from the research, we want to raise awareness and interest, spark debate and contribute to creating a more playful everyday life for the many people.
The new SLÄKT range
With a license to chill
When it comes to their own space, what children dream of and what their parents feel they need aren’t necessarily the same. That’s one of the reasons why our work with the new SLÄKT range, furniture designed for kids aged 8 and up, started out with a global survey into what children from 8 to 12 years old really want from their space. The answer proved to be nearly the same all over the world; kids want a place to relax and retreat, with potential for hanging out with friends while still being close to their parents. The chill out part isn’t surprising, really. Even though it might not always seem like it when they are preoccupied with one screen or the other, the preteens are hectic years – on the inside as well as on the outside.
Furniture for change
With these findings behind us we continued the development process – aiming for a result that the kids would love (and one that would appeal to the parents too of course). The outcome, a range that includes a bed and furniture for storing, chilling and hanging out, can be adapted to different needs and so is great to interact with.
“Kids can change what they want to do in their room in a heartbeat, so we designed SLÄKT to be super modular and adaptable, as well as easy to move around if a bunch of friends come over.”
Nina Hughes, Children’s IKEA
The IKEA Life at Home Report 2017
Beating the battles
Our homes are steeped in meaning and personal identity. When we live with people with different needs, tastes and expectations, it’s no wonder we can find ourselves endlessly at battle. In fact, we have found five common battles that unite us all. This year, we connected with a group of people who live in unusual or creative locations – we call them Home Pioneers. They share a way of thinking that can inspire all of us to make the changes we need. One thing’s for sure: the more we talk about how we feel at home, the more we can all beat the battles.
17% of all people have argued about people intruding on other people’s space at home.
Findings from the IKEA Life At Home Report:
46% of all people say that the living room is the most common place at home for conflicts to take place.
3 life at home focus areas
Living with children
We understand that raising kids can sometimes feel like a juggling act. At IKEA, we love giving families a boost in any small way we can.
By 2030, 7 out of 10 will live in cities. As living space shrinks we’re raising our focus on smart, fun solutions that save both space and money.
Rising living standards means more things. By making storage functional, fun and affordable, we make it easier to enjoy a tidy home.