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This is IKEA
Let’s Play For Change – play is a basic need
Play is fundamental to children’s wellbeing. So serious that we carry out and publish some of the world’s most extensive research on the subject in the IKEA Play Report. Play is so important that the UN Convention on the Rights of the Child recognises it as one of children’s fundamental human rights. Sadly, many children around the world lack safe spaces to play. That’s why IKEA Foundation is teaming up with six leading children’s rights organisations and together with IKEA put play at the heart of the new good cause campaign – Let’s Play For Change.
Meet SAGOSKATT, the result of an annual IKEA soft toy drawing competition involving creative kids from all over the world. The 10 most unique drawings were turned into cuddly soft toys. The entire turnover will go to charity to support every child’s right to play and develop.
Soft toy drawing competition 2017 – kids designing for kids
We are inviting all creative kids aged 0–12 to draw the soft toy of their dreams. The lucky winners will have their favourite imaginary creatures turned into real cuddly soft toys and sold in IKEA stores all over the world. The soft toy drawing competition will be held in your local store between 23.10.2017 - 02.12.2017 Come and join in on the fun!
Starting 22.10.2017 your local store will be turned into a fun zone for 7 weeks with lots of fun activities for kids and adults. Why not get cosy and comfy in the reading room, figure out the hidden message in the Words Mirror, pin the beak on the owl, and try to keep off the floor made of boiling hot pretend-lava. So, come down and say yes to play!
We travelled to 22 countries and connected with more than 22,000 people in order to understand how people really feel about life at home. We found five big battles that people all over the world are having when the things we own, and the spaces and places we define, are at odds with the people we live with. We don’t think it has to be this way, so that’s why this year’s report is called Beating the Battles.
Working for a positive impact on people and the planet is about supporting a healthier and more sustainable life at home, using energy and resources in a more sustainable way – and taking responsibility for people and communities.