LIFE AT HOME REPORT

What makes a home?

  • WELCOME TO THE NEW LIFE AT HOME REPORT

    The IKEA Life at Home Report explores the life at home of people all over the world. This year we want to deepen our understanding of how people really think and feel about their homes. So please dive right in. 
Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background. Illustration of a perfume bottle and text in white on a blue background.

SMELL IS THE SENSE WE ASSOCIATE MOST WITH HOME. AS MANY AS 40% SAY THEIR HOMES HAVE A PARTICULAR SMELL.

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42% FEEL MORE AT HOME OUTSIDE THEIR
ACTUAL RESIDENCE. 
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IN SHANGHAI 49% THINK IT’S MORE IMPORTANT TO HAVE GOOD WI-FI THAN TO HAVE SOCIAL SPACES AT HOME, IN ORDER TO NURTURE THEIR RELATIONSHIPS AT HOME.

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48% SAY THAT THEY THINK HOME IS THE PLACE WHERE THEY HAVE THEIR MOST IMPORTANT RELATIONSHIPS.

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43% THINK THE THINGS THAT ENABLE THEM TO DO WHAT THEY LOVE ARE THE MOST IMPORTANT.

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38% CONSIDER THE NEIGHBOURHOOD IN WHICH THEY LIVE A PART OF THEIR HOME.