Toys and play
There’s nothing complicated about play. The only energy needed is your child’s (and there’s plenty of that!). Our safe and fun toys motivate children to develop gross and fine motor skills, social skills and logical thinking, through role play, imagination, creativity and movement.
Children’s toys that entertain and educate
Here you’ll find all our kid’s toys and play items that help keep your children entertained and engaged. Our toys have age recommendations to help you choose what’s suitable for them as they grow. Our big range is arranged into different categories so you can find what you’re looking for quickly and easily. Choose from physical play, wooden toys, arts and crafts, role-play and soft toys. As well as adorable dogs and teddy bears, you’ll also find more unusual items in our soft toy range like cute little frogs and Swedish moose. However, they’re all good at hugging and listening to kids!
Toys and play to help kids develop
Children learn and develop through play, so we’ve designed our toys with that in mind. Take a look at our DUKTIG series, with its saucepans, teacups and toy food. Toys like these encourage role-play, which is great for developing children’s creativity, social skills and vocabulary. Check out our paints, crayons and easel too. Drawing and painting improve children’s concentration and muscle control and help them get a better understanding of themselves and the world around them. If you’d like to know more about how playing helps children develop, you can read our 'Understand Play and Development' guide. You’ll find it here under 'How to…'