Product Recycling Fund
The price of this item includes a contribution to a Product recycling fund to ensure that waste electrical and electronic equipment is collected and recycled in a responsible manner.
News room
News categories
BackIKEA Appoints Mother to UK and Ireland Business
[National]
IKEA has appointed Mother to spearhead the next phase of its business and brand developmentin the UK and Ireland.The appointment sees Mother take over all creative and digital communication responsibilitiesfrom BMB, who have held the account since 2007.
Anna Crona, Director of Marketing said;
"We have very big plans for our brand and business in the UK and Ireland and want to have thebest creative partner on board to help realise our ambitions. We have known Mother for sometime and are excited about what they can bring to our business. Their creative work isexceptional, but just as important is their retail expertise and direct ways of working whichprovide the perfect cultural fit with IKEA."
Stef Calcraft, Partner at Mother said;
"IKEA is not only an iconic brand it is a truly inspiring business. It represents a treasure troveof creative opportunity and we are hugely excited at the prospect of combining Mother's fullrange of skills and talents with those of IKEA."
The appointment of Mother is part of IKEA’s ongoing review of its creative, digital and mediapartners. In October 2009 IKEA appointed Cake to handle its PR strategy and campaigns and inNovember 2009 IKEA awarded Vizeum its media buying and planning account.
Mother will start by developing work that will be launched early autumn 2010
"We have very big plans for our brand and business in the UK and Ireland and want to have thebest creative partner on board to help realise our ambitions. We have known Mother for sometime and are excited about what they can bring to our business. Their creative work isexceptional, but just as important is their retail expertise and direct ways of working whichprovide the perfect cultural fit with IKEA."
Stef Calcraft, Partner at Mother said;
"IKEA is not only an iconic brand it is a truly inspiring business. It represents a treasure troveof creative opportunity and we are hugely excited at the prospect of combining Mother's fullrange of skills and talents with those of IKEA."
The appointment of Mother is part of IKEA’s ongoing review of its creative, digital and mediapartners. In October 2009 IKEA appointed Cake to handle its PR strategy and campaigns and inNovember 2009 IKEA awarded Vizeum its media buying and planning account.
Mother will start by developing work that will be launched early autumn 2010
100 million.
Estimated number of children the IKEA social projects in partnership with UNICEF, UNDP and Save the Children will have benefited by the end of 2015.
Progress on sustainability
How our business (and your home) got more sustainable in 2012.
