IKEA crack the world record for the largest Crayfish party ever recorded
The crayfish party is a long held Swedish tradition and takes place every year in Scandinavian countries to celebrate the first day of the crayfish harvest of these tasty crustaceans. The annual crayfish parties are usually a raucous event with tonnes of tasty crayfish being cooked up, themed hats, decorations and bibs, singing traditional crayfish songs, dancing and of course drinking the all important schnapps.
As a Swedish retailer, IKEA look forward to this annual event with as much gusto, and throw their own annual in-store parties each year to share some of the festivities with customers. This year IKEA has gone one step further by attempting to set a world record for the largest crayfish party.
Stuart Cowan, Commerciality Manager, IKEA Food UK & Ireland said of the event: “We had a fantastic evening! The crayfish parties at IKEA present an opportunity for people of all ages to come together and celebrate this traditional Swedish event. Setting a Guinness World Record was a great achievement for everyone involved. The party was topped off with traditional Swedish music, folks dancers as well as an ABBA tribute band to really stick to the Swedish theme!”
Beverly Aithwaite, IKEA FOOD Range and Purchasing Manager UK, commented - “Crayfish parties are a great reason for people to come together and enjoy "A Taste of Sweden". This year has been bigger than ever with thousands of customers across the country helping us to break the record for the biggest crayfish party. The night was a massive success with everyone getting into the Swedish spirit, adorning themselves with the crayfish decorated paper hats and bibs and tucking in to some great Swedish dishes. We love sharing this annual event with our customers, but if you missed it, don’t worry, we have loads of crayfish themed products in our Swedish Food market so everyone can enjoy a crayfish party, any day of the year!”