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IKEA launches a new STOCKHOLM collection, Scandinavian design at affordable prices
09-04-2013 11:00
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[National]  Design in every detail, and the finest materials inside and out for great comfort. With STOCKHOLM, IKEA seriously challenges the high street on both quality and price.
IKEA launches the third collection of STOCKHOLM, a new collection of 80 products covering most areas of the home, with a focus on living, dining and sleeping solutions.

The collection is well made through and through with beautiful proportions, great comfort, clever, multiuse functions, and high-quality materials for durability. It is a collection of strong individual pieces that also go very well together.

A key aspect of STOCKHOLM is the materials: natural woods like walnut run through most of the collection, as well as mouth-blown glass, bone china and warm textiles. The STOCKHOLM sofa, first launched in 2006, has been updated and now comes in soft, plush velvet, as well as smooth, full-grain leather. Many of these tactile materials just become more dynamic and beautiful with every passing year.

STOCKHOLM is designed with one simple thought in mind: to add a warm and homey feeling through design that embodies both quality and comfort. Organic colour schemes are inspired by nature, like the lush greens and browns of fertile country fields. Organic shapes are paired with straight lines, adding a modern and distinctly Scandinavian touch. The result is both contemporary and classic.

STOCKHOLM easily combines with what you already have at home. It could be other IKEA furniture, old antiques or modern classics. It is a collection that fits our way of living - the pieces work in many different contexts and environments.

“My wish for STOCKHOLM is that people dare to explore new solutions and ways of decorating, breaking with old conventions,” says Ola Wihlborg, the designer for STOCKHOLM. “The bedside table can be used as a sideboard in the living room, while the small chest of drawers fits perfectly in the hallway or bedroom.”

The collection is manufactured, packaged and transported in a way that gives customers the best value for their money, and therefore makes it more accessible than traditional craftsmanship. You could say that STOCKHOLM is quality furnishings with common sense – IKEA also calls it “Smart Craftsmanship”.

At the end of the day, it’s important to remember that STOCKHOLM are meant to be used – every day, and for many generations.

You can download a PDF with further information about Stockholm here

See more of the new collection, and meet the skilled hands and passionate minds behind STOCKHOLM in these films:

STOCKHOLM collection 2013 - Behind the scenes with the creative director:



STOCKHOLM collection 2013 - Behind the scenes with the designer:



STOCKHOLM collection 2013 - Behind the scenes with the craftsmen:



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About IKEA

IKEA was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.
IKEA is the world’s leading home furnishing retailer with a grand total of 287 IKEA stores in 26 countries/territories that are visited by 655 million people every year. IKEA UK has 18 stores and IKEA Ireland has 1 store. The first IKEA store in the UK was opened in Warrington in 1987.
The IKEA Group has 131,000 co-workers in 41 different countries over four continents. 106,500 in Europe, 16,500 in North America and 8,000 in Asia and Australia. There are 7200 employees currently working at IKEA UK and Ireland organisation.
IKEA has a range of 9,500 different home furnishing products.Sales for the IKEA Group for the financial year 2011 increased by 6.9 per cent to a total of 24.7 billion Euros compared to 2010. Despite the tough economic climate, IKEA UK has reported that total sales for the year to 31 August 2011 of £1.15 billion.
IKEA had 42million visitors in the UK stores.
Last year, the annual IKEA catalogue was printed in 208 million copies, 59 editions and in 30 languages. In total, the catalogue was read by 400 million people in 41 countries. Ingvar Kamprad penned all the text himself until 1963.
For more information, contact the IKEA PR team at
Media.lounge.uk@ikea.com or +44 (0)845 225 7126.

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