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Swedish home furnishing giant shrinks its range
13-06-2013 14:00
 | 
[National]  Home furnishings giant IKEA will launch a range of its most iconic products in miniature when its new catalogue hits shelves in August 2013.
The brand new range of HUSET (Swedish for “the house”) doll’s house furniture includes perfect mini reproductions of the KLIPPAN sofa, IKEA’s EXPEDIT storage unit, the LACK table, an IKEA STOCKHOLM rug, IKEA PS VÅGÖ chair and FAMNIG heart cushion.



Designed by the same team responsible for the main IKEA range – which now numbers 9,500 different products – the miniaturised sofa, storage and soft furnishings are utterly faithful to their full-sized counterparts, taken down to 1:15 scale.

What’s more – something every parent will be all too familiar with – kids are sometimes more interested in the packaging than the contents, so even the box that the new range comes in can be turned into a toy. Packaging printed with illustrations of an IKEA lamp, clock, frame and books, they can be painted and cut out to create a dream home.

Carol McSeveney Children’s IKEA business leader said:

“Until now, parents whose kids want to create a modern home for their toys have had to pay hundreds for miniature versions of home design classics. The HUSET range takes some of the most popular products in our range and makes them available to everyone at pocket money prices.

“Our research has shown that lots of kids want to create Doll’s Houses for their toys that reflect their own homes – furnished in a more modern style, with plenty of space to store all the accessories of course.

“Whether Barbie needs a rug for her yoga or a Teenage Mutant Ninja Turtle needs somewhere to lounge after a hard day’s crime-busting, this is furniture that would grace the home of any Disney Princess.”

The HUSET range comes in a collection of all six products and the set will be available for just €13. The new range launches in the new IKEA catalogue in August 2013.



ENDS

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IKEA Press Office
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Media.lounge.uk@ikea.com

Hope & Glory PR
Jo Carr or James Gordon-MacIntosh
020 7566 9747|07776 137141
jo.carr@hopeandglorypr.com or james.gm@hopeandglorypr.com
ikea@hopeandglorypr.com


Notes to editor
• IKEA is the world’s leading home furnishing retailer with a grand total of 298 IKEA stores in 26 countries/territories that are visited by 690 million people every year.

• IKEA UK has 18 stores and IKEA Ireland has 1 store. IKEA had 41.3 million visitors in the UK stores, an average of 2.29 million per store, in the year to 31 August 2012. The first IKEA store in the UK was opened in Warrington in 1987.

• The IKEA Group has 139,000 co-workers in 41 different countries over four continents. There are 7,200 employees currently working at IKEA UK and Ireland organisation. Sales for the IKEA Group for the financial year 2012 increased by 9.5 per cent to a total of 27 billion Euros compared to 2011. More information can be read in ‘Welcome Inside’, available here.

• The 2013 IKEA Catalogue was printed in The IKEA Catalogue was printed in 212 million copies, 29 languages and 62 editions. There were 1 billion visits to the IKEA website during FY12, up 21.8% vs 2011.

• IKEA has a range of 9,500 different home furnishing products. The company was established in 1943 by Ingvar Kamprad at the age of 17, in Småland in Sweden.

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