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Statement from Inter IKEA Systems B.V. regarding the IKEA catalogue in Saudi Arabia
[International]  Inter IKEA Systems B.V., the worldwide IKEA Franchisor, regrets what has happened and understands that people are upset.
We have, during the course of the day, been in dialogue with Al Sulaiman, our franchisee operating IKEA stores in Saudi Arabia. It is not the local franchisee that has requested the retouch of the discussed pictures. The mistake happened during the work process occurring before presenting the draft catalogue for IKEA Saudi Arabia. We take full responsibility for the mistakes made.

We have reviewed several of the discussed pictures, for example the women in front of the bathroom mirror and the female designer of the PS2012 design collection. Those pictures could very well have been included in the Saudi Arabian catalogue.

We will naturally review our routines and working process, to ensure that this will not happen again. We deeply regret that mistakes have been made in this instance.
Press contact Inter IKEA Systems B.V.:
Ulrika Englesson Sandman
Phone: +31 6 212 406 18
Email address:
Press contact Inter IKEA Group
Kristian Sjöholm
Phone: +32 486 040 963
Email address: