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IKEA ‘SKARPSILL’ packaging design wins gold at Cannes Lions
[International]  On 20 June 2012, the design of IKEA SKARPSILL, was announced as the winner of the category ‘Packaging Design – Own Label and Private Label Brands’, in Cannes.
Cannes Lions International Festival of Creativity is one of the most prestigious international events in the advertising and creative industries.

IKEA SKARPSILL packaging, designed by Stockholm Design Lab, is another great reflection of what IKEA represents; Swedishness, affordability, innovation and always having a little twinkle in the eye when developing products and packaging. “It is this twinkle in the eye that lead to the innovative and surprising packaging design and it being selected among 2200 entries”, says Nina Granath, Art Director at Stockholm Design Lab. IKEA was awarded their first Cannes Lion in 1991 and since then have received over 50 Lions across different categories.

IKEA SKARPSILL is one of the products in the IKEA food range, and was launched in April 2011. It consists of a lightly spiced and salted, anchovy herring and plays an important role in a variety of Swedish dishes such as Janssons Temptations. It is typically associated with Swedish traditions and celebrations such as Easter and Christmas.

In 2006, IKEA began its’ launch of a new range of IKEA branded food products in their Swedish Food Market. Today, the total range consists of around 150 articles from meat and seafood, to beverages, snacks and desserts. IKEA strives to offer more value for time, enabling customers to take products home or to enjoy a quality, satisfying family shopping day among inspiring Swedish home furnishings.

“The IKEA branded food range is the result of our passion for good, quality food which our customers can trust and afford. Our own branded food range allows IKEA to better offer unique food products based on Swedish recipes and to set high standards for quality, ingredients and sustainability”, says Edward Mohr, Managing Director, IKEA Food Services AB.
About IKEA
IKEA is a leading home furnishings retailer with 325 stores in 40 countries worldwide, which are visited by 734 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 904 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them.
For further information, please contact. Media Relations IKEA.

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