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IKEA Canada Announces Leo Burnett as Creative Agency of Record
[National]  BURLINGTON, Ontario - IKEA Canada announced today that Leo Burnett has been selected as their creative agency of record. IKEA Canada has been undergoing a review process since mid November 2010. Previously, IKEA Canada has worked with Crispin Porter & Bogusky (formerly zig) for seven years.
“IKEA’s approach to marketing is to develop communication that has a distinctive and identifiable tone of voice, while still delivering strategically on our brand values.” Says Thom Kyle, Vice President, IKEA Canada. “We are thrilled with the result of our review. The team at Leo Burnett demonstrated a clear understanding of our brand identity throughout this process and will no doubt move our business forward through creative excellence.”

IKEA is a leading home furnishings retailer with 280 stores in 26 countries worldwide, which are visited by 626 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 712 million visitors. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information visit www.IKEA.ca

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Media Contact:

Madeleine Löwenborg-Frick
Public Relations Manager
IKEA Canada
madeleine.lowenborg-frick@ikea.com
905-637-9440 x6378

100 million.

Estimated number of children the IKEA social projects in partnership with UNICEF, UNDP and Save the Children will have benefited by the end of 2015.

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