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IKEA Canada and UNICEF Canada celebrate 10 years of helping children
[National]  Burlington ON – IKEA and UNICEF have been working together for almost 20 years in Canada, but this year marks the 10 year anniversary of the kiosk holiday card and gift program. The program has raised over $3 million to date for UNICEF Canada.
The goal this year for IKEA Canada and UNICEF is raise an additional $650,000 - a 14 per cent increase from last year’s sales.

Starting October 1st, IKEA Canada will once again open up its doors to UNICEF Canada’s holiday card and gifts kiosk program to help raise funds for children around the world. UNICEF Canada kiosks will be set up at all 11 IKEA locations across Canada until December 23, 2007.

“IKEA has been a terrific partner for UNICEF,” says Jerry Seligman, Director of Sales and Marketing for UNICEF Canada. “Having our greeting cards and gifts in IKEA stores and taking advantage of the store traffic has allowed UNICEF to exceed sales expectations year after year, benefiting the lives of thousands of children worldwide.”

IKEA Canada continues to break records for the sale of UNICEF cards and gifts. Amongst all IKEA stores around the world, Canada has continually led the way, generating the highest sales of all IKEA units worldwide year after year, followed by France and Netherlands. The proceeds from the sale of UNICEF cards and gifts at IKEA directly fund UNICEF projects for children in over 150 countries around the world.

“IKEA is proud of its long term partnership with UNICEF on both a local and national level,” says Debbie McDowell, Corporate Communications Manager for IKEA Canada. “The kiosk program illustrates how the local community in markets where IKEA operates can help make a difference in the lives of children globally. Moreover, it supports our efforts to be a good community partner.”

About IKEA
IKEA is a leading home furnishings retailer with 260 stores in 36 countries worldwide, which are visited by 522 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 450 million visitors. Founded in 1943, IKEA’s business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.ikea.ca.

About UNICEF
UNICEF is the world’s leader for children, working in 156 countries and territories to save, protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world’s largest provider of insecticide-treated bed nets and vaccines for developing nations. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children’s lives in natural disasters and conflict. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

About IKEA and UNICEF corporate partnership
IKEA and UNICEF are long term partners working together at the international and local levels. Over the past ten years, IKEA has supported UNICEF programs benefiting children and their opportunities for learning and developing in Asia, Africa and Central & Eastern Europe. In northern India, IKEA supports A UNICEF child rights project to address the root causes of child labour.

Read more about IKEA and UNICEF joint projects at www.unicef.org/corporate_partners/index_25092.html

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