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Zur ÜbersichtIKEA Soft Toys Campaign raises € 12.4 million for UNICEF and Save the Children
[International]
IKEA customers, co-workers receive thanks from UNICEF and Save the Children for € 12.4 milliondonation raised during IKEA’s beloved Soft Toy holiday season campaign for children’s education.
IKEA customers and co-workers have partnered with the IKEA Foundation on a €12.4 million gift for UNICEF and Save the Children projects to help realise every child's right to a qualityeducation.
The IKEA Foundation donates 1 euro for each of the 12.4 million soft toys, children's books andchildren’s meals sold in over 300 IKEA stores worldwide from November 1 to December 31 (in China,through January 2012.) Since 2003, the annual Soft Toy campaign has generated € 47.5 million in donations, helping eight million children in close to 40 countries.
The IKEA Foundation believes all children should have access to quality education. Thanks to this donation, UNICEF and Save the Children will implement 18 projects in 16 countries: UNICEF’s sharewill go to Schools for Africa projects in seven countries and two projects in Russia and China; and Save the Children’s share will support education for children of the most marginalised groups(minorities and children with disabilities) in Asia (Bangladesh, Cambodia, China, Indonesia, Myanmar, Philippines) and Eastern Europe (Lithuania and Romania).
The donations will help UNICEF and Save the Children train teachers in child-friendly teaching methods, supply educational materials like pencils, books, bags, rebuild schools and provide better water and toilet facilities, and increase school attendance rates.
“Our appreciation and gratitude go to IKEA co-workers and customers worldwide for making the 2011 Soft Toys for Education campaign such a success. Thanks to you, 5.5 million children in Africa will receive a better education. For more than ten years the IKEA Foundation has promoted children’s rights by supporting UNICEF’s work and the results achieved for children make us very proud of this partnership," said Leila Pakkala, UNICEF Director of Private Fundraising and Partnerships.
“The innovative IKEA Soft Toy campaign continues to show astounding results year by year, making it the most strategic global cause-marketing campaign for children in the world today. The beauty of the campaign is that it not only benefits children all over the world by giving them the opportunity to go to school, it also raises awareness amongst children and grown-ups about some of the challenging situations children are faced with today. I would like to extend a heartfelt thank you to IKEA customersand co-workers at IKEA stores around the world, who have contributed to the phenomenal success of the 2011 Soft Toy campaign,” said Elisabeth Dahlin, Chairman, Lead Agency for the IKEA Foundation Collaboration and Secretary General, Save the Children Sweden.
About IKEA
IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The IKEA vision is to 'create a better everyday life for the many people'. The business idea is to offer awide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. IKEA has a total of 333 stores in 40 countries/territories, of which40 stores are owned and run by franchisees outside the IKEA Group. The IKEA Group stores welcomed a total of 626 million visitors last year.
About IKEA Foundation
The IKEA Foundation aims to improve the opportunities for children and youth by funding holistic, long-term programmes that can create substantial, lasting change, and enable them to take charge of their own future. We work with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child's life: home, health, education and family income. Currently funded programmes benefit an estimated 100 million children. Learn more at IKEA.at/IKEAFoundation
For further information about the IKEA Soft Toy campaign, please contact:
Barbara Riedl
01/69 000-165 81
barbara.riedl@ikea.com
The IKEA Foundation donates 1 euro for each of the 12.4 million soft toys, children's books andchildren’s meals sold in over 300 IKEA stores worldwide from November 1 to December 31 (in China,through January 2012.) Since 2003, the annual Soft Toy campaign has generated € 47.5 million in donations, helping eight million children in close to 40 countries.
The IKEA Foundation believes all children should have access to quality education. Thanks to this donation, UNICEF and Save the Children will implement 18 projects in 16 countries: UNICEF’s sharewill go to Schools for Africa projects in seven countries and two projects in Russia and China; and Save the Children’s share will support education for children of the most marginalised groups(minorities and children with disabilities) in Asia (Bangladesh, Cambodia, China, Indonesia, Myanmar, Philippines) and Eastern Europe (Lithuania and Romania).
The donations will help UNICEF and Save the Children train teachers in child-friendly teaching methods, supply educational materials like pencils, books, bags, rebuild schools and provide better water and toilet facilities, and increase school attendance rates.
“Our appreciation and gratitude go to IKEA co-workers and customers worldwide for making the 2011 Soft Toys for Education campaign such a success. Thanks to you, 5.5 million children in Africa will receive a better education. For more than ten years the IKEA Foundation has promoted children’s rights by supporting UNICEF’s work and the results achieved for children make us very proud of this partnership," said Leila Pakkala, UNICEF Director of Private Fundraising and Partnerships.
“The innovative IKEA Soft Toy campaign continues to show astounding results year by year, making it the most strategic global cause-marketing campaign for children in the world today. The beauty of the campaign is that it not only benefits children all over the world by giving them the opportunity to go to school, it also raises awareness amongst children and grown-ups about some of the challenging situations children are faced with today. I would like to extend a heartfelt thank you to IKEA customersand co-workers at IKEA stores around the world, who have contributed to the phenomenal success of the 2011 Soft Toy campaign,” said Elisabeth Dahlin, Chairman, Lead Agency for the IKEA Foundation Collaboration and Secretary General, Save the Children Sweden.
About IKEA
IKEA is a home furnishings company with Swedish origins founded in 1943 by Ingvar Kamprad. The IKEA vision is to 'create a better everyday life for the many people'. The business idea is to offer awide range of well-designed, functional home furnishings at prices so low that as many people as possible will be able to afford them. IKEA has a total of 333 stores in 40 countries/territories, of which40 stores are owned and run by franchisees outside the IKEA Group. The IKEA Group stores welcomed a total of 626 million visitors last year.
About IKEA Foundation
The IKEA Foundation aims to improve the opportunities for children and youth by funding holistic, long-term programmes that can create substantial, lasting change, and enable them to take charge of their own future. We work with strong strategic partners applying innovative approaches to achieve large-scale results in four fundamental areas of a child's life: home, health, education and family income. Currently funded programmes benefit an estimated 100 million children. Learn more at IKEA.at/IKEAFoundation
For further information about the IKEA Soft Toy campaign, please contact:
Barbara Riedl
01/69 000-165 81
barbara.riedl@ikea.com
100 Millionen.
So viele Kinder werden bis Ende 2015 in den Genuss eines der Hilfsprojekte gekommen sein, die IKEA seit vielen Jahren unterstützt. Durchgeführt werden die Projekte von UNICEF, UNDP und Save the Children.
IKEA Yearly Summary
Die wichtigsten Entwicklungen und Finanzdaten des IKEA Konzerns im Geschäftsjahr 2010
